Here are some photos of the kit created by fashion designer Stella McCartney for British athletes at the London 2012 Olympics, unveiled today.
ur stories about the London 2012 Olympics here and check out our Designed in Hackney initiative to highlight creative talent in one of the five host boroughs here.
Here are soem more details from the Olympic Delivery Authority:
Official Team GB Olympic Kit launched
The kit that will be worn by British athletes at the London 2012 Games has been revealed today by adidas, the Official Sportswear Provider of Team GB and ParalympicsGB.
Designed by Stella McCartney, Creative Director for the project, the kit combines the best in performance technologies and British style. It was revealed at the Tower of London where athletes including Jessica Ennis, Phillips Idowu and Ellie Simmonds showcased the range.
Adidas UK Marketing Director Nick Craggs said: ‘All eyes will be on the British athletes when they take the stage at the Games, so we wanted to ensure that they would be the best equipped team through a combination of leading technologies including PowerWEB and Climacool and a unified and striking team identity.’