Influences /// Top Logo Designer #01


Herb Lubalin

Born 1918. Died 1981.
Herb Lubalin




Paul Rand

Born 1914, New York, USA. Died 1996.
Paul Rand




Milton Glaser

Born 1929, New York, USA.
Milton Glaser





Saul Bass

Born 1920, New York, USA. Died 1996.
Saul Bass




Walter Landor

Born 1913, Munich, Germany. Died 1995.
Walter Landor
What is probably Landor’s most famous logo is that of Fedex (shown above). The negative space ‘arrow’ has been well documented. The peoplepc logo (also above) is another that I enjoy. However, today Landor Associates don’t always get it right, such as their awful attempt at Italy’s national logo.




Ivan Chermayeff and Tom Geismar

Chermayeff born Chechen Republic. Geismar born New Jersey, dates TBA.
Chermayeff and Geismar




Bob Gill

Born 1931, New York, USA.
Bob Gill




Wally Olins

Born in London, England.
Wally Olins